I expressed disappointment and doubt in the article " After the brand upgrade, such Douyin has no soul ". In fact, a friend later revealed that Douyin's brand image upgrade last year, in the context of content rectification, was more out of a GR (government public relations) consideration, in order to match the social propaganda of the main theme values. Now that the short video bonus period has passed, the growth of the industry has begun to be weak, and Douyin will also bid farewell to the barbaric growth. The core question that cannot be avoided in front of Douyin is - what role will it play in society and sms marketing service people's lives. 2. Douyin that "has changed its taste" Old users should be able to clearly feel that Douyin is undergoing some changes. Today's Douyin and Douyin a year ago can almost be regarded as two completely different products in terms of content style. 1. From swiping to hilarious Once upon a time, the popular content on Douyin would cause heated discussions in the circle of friends and self-media. Being able to swipe the screen on Douyin means swiping the screen in people's social topics. Not only Wen Wan in the garage and Little Sweet on the streets of